The power of video blogging
If you thought that video blogging was the preserve of the media savvy with the proper equipment and presentation style, then think again. Anyone can jump on this bandwagon and compete with even the biggest companies.
You don’t even need a video camera as we will show later in the article. Just a computer and an internet connection and the ability to demonstrate your product or service on your computer is enough to tap into the greatest marketing tool in the world.
A quick search on the internet will show that there are lots of video grabbing software out there. You can download a Camtasia free trial and this comes with a video series that shows you how to use the tool and the available features.
The set up of camtasia is very easy and after a short while you should be able to use the software to do a video of a product or service. After using the software to do a video, you can then download this to monster sites like Youtube where you will have access to millions of targeted clients.
Rather that uploading your video to Youtube directly, you can use sites like TubeMogul.com to submit your video to multiple sites and save energy and time. Here, you can also track the progress of your videos.
So, why bother uploading your video to Youtube at all - would it not be better simply to embed your video in your own website? The great thing about uploading your videos to Youtube is that you can utilise your profile information in Youtube to link back to your site.
This is an ingenious way to promote your business web site. The reason is because the main search engines love the big video web sites like Youtube. Your video will be spidered in no time and a lot of the time this video will rank even higher than your main web site. This is one of the ways marketeers dominate the search listings.
Next time you notice your competitors website rank on 6 of the top 10 positions on google, a closer look at will reveal these video methods to gain at least one of the spots.